demand detroit
• • •
demand detroit • • •
Detroit Diesel, now formally branded as Detroit and a subsidiary of Daimler Truck North America, is a premier manufacturer of heavy-duty engines, axles, and transmissions for commercial vehicles. Promotion materials include product posters, various collateral, and dealer kits.
Agency: HMHagency
Client: Detroit
Art Direction & Design: Amanda Lax
Creative Direction, Art Direction & Design: Shawn Kelley & Teddy Shipley