Beer for All
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Beer for All • • •
Appalachian Mountain Brewing sought to launch their upcoming summer sessionable multipacks with a splash. The resulting humor-led creative showcased the great outdoors of western North Carolina and led to heavily-increased social engagement.
Agency: Saturday Creative
Client: Appalachian Mountain Brewing
Art Direction, Design: Amanda Lax
Creative Direction: James Ward & Jesse Moen
Appalachian Mountain Brewing also needed help to launch a new hard cider offering, Southern Apple. Missing from the current cider portfolio, this is an “OG” Apple Cider that will win over Bold Rock and other competitor brands.
Enter: cider for all y’all. Re-imagine your idea of what it means to be southern, and you'll start to understand why we've re-imagined cider.
Organic social, leading to landing page
Retargeting, paid media
Agency: Saturday Creative
Creative Direction, Art Direction, Design: Amanda Lax
Creative Direction & Copywriting: James Ward
Motion Graphics: Danny Di Salvo
Videography: Market Street Studios